5-star PPC services to help you generate valuable leads

WHAT WE DO

PPC that puts your business front and centre

Pay-Per-Click (PPC) advertising is a powerful tool, especially for SMEs quickly looking to get in front of a targeted audience. It's a form of digital marketing where advertisers only pay when their ad is clicked, ensuring that they're reaching users genuinely interested in their products and services.

Whether you're launching a new product, aiming to boost website traffic, or seeking higher conversions, PPC can be tailored to meet specific business goals. And with the flexibility to control budgets and target specific keywords, it ensures that businesses can achieve tangible results without overshooting their budget.

Prolific 10 is a leading PPC agency in Brighton, one of the UK’s most prominent digital hubs. Our expertise goes beyond just understanding the mechanics of PPC; it's about crafting strategies that resonate with your brand's ethos and audience.

With years of experience under our belts, we know Google Ads, Microsoft Ads and YouTube Ads like the back of our hands. Not only that, our in-house content team - including former journalists - makes sure the messaging, ad copy and any supplementary content ticks all of the boxes. Yes, we are a mix of nerdy tech heads and creative wordsmiths - a match made in digital heaven!

BOOK A DISCOVERY CALL

1. Research & Strategise

Every successful PPC campaign starts with extensive planning, bar none. We carry out in-depth research and analysis, assessing your current market position, challenges, and goals. We also spend significant time reviewing your competitors and their tactics.

We develop a PPC strategy that is individually tailored to your exact requirements; designed to reach your key audience and hit your objectives. We aim high, but every decision is rooted in our experience. At the end of the planning phase, we choose the right keywords and align them with the best traffic sources, ensuring we connect with genuinely interested users and get the most out of your budget.

2. Build & Create

We start by setting up a clear campaign structure and tracking conversions. This ensures your PPC campaigns work effectively from the get-go. We also keep an eye on updates from different ad platforms to ensure we use them to their fullest.

Our aim? To blend PPC and content to boost engagement and bring in quality leads. First impressions matter, especially in paid search. Our team, which includes experienced journalists and editors, create clear and direct ad messages. We are also experts at producing content that educates, engages and converts. Whether it's landing pages, blogs, white papers, or thought-leadership articles, we focus on what resonates with your audience.

3. Launch & Optimise

Ready, set, launch! Our dedicated team of PPC specialists will guide you through the implementation phase and guarantee work is delivered efficiently and effectively. As we move forward, we use real-time data to fine-tune the performance of your campaigns without relying on guesswork.

As the campaigns evolve over time, we gain deeper insights into your audience, ensuring you get greater value for every pound spent. We'll also evaluate how sales and goals are attributed, understanding the role of each marketing channel. This helps us to make informed decisions on where to invest for consistent future growth.

4. Report & Refine

Rest assured; our experts will be regularly keeping you in the loop on progress made. Expect weekly updates and monthly reports that break down the strategy's impact in clear and digestible terms. We'll tailor our reporting to your preferences, ensuring you get the insights you need, how you want them.

Meanwhile, our findings will continuously shape the strategy, zeroing in on what is delivering the best ROI. We act swiftly on our analysis, keeping you ahead in the game. Plus, we'll set up quarterly reviews to dive deep into results and align with any evolving news and business objectives. Plus, it’s a great excuse for a celebratory drink/lunch, right?

DRIVING VALUABLE LEADS

Google Search

Google is one of the world’s most recognisable brands. It dominates the search engine industry, typically averaging between a 85-95% worldwide market share each month. When you’re looking to advertise online, Google Ads should be a top priority.

Use Google Ads to capture high-intent, qualified traffic so you can zero in on those users that are genuinely interested in your services. And here's the best part: our PPC team has got your back. From nailing down the perfect keywords, crafting spot-on ads, to optimising high-converting landing pages that truly convert – we handle it all. And yes, we'll keep you in the loop with ongoing testing and regular reports.

As a Google certified partner, you’ll have peace of mind that our team of experienced specialists will be handling your marketing budget. When it comes to effective Google Ads management, there’s no guesswork involved – everything we do is backed by years of expertise. We will help you to drive targeted traffic and qualified leads to your website, giving you the best possible return on investment.

BOOK A GOOGLE ADS DISCOVERY CALL

PUTTING YOUR BRAND ON DISPLAY

Google Display

BOOK A GOOGLE ADS DISCOVERY CALL

TARGETED ADS THROUGH MICROSOFT

Microsoft Ads

While Google’s traffic dwarfs that of any other search engine, Microsoft Ads is a fantastic paid advertising platform for businesses looking to acquire new customers through PPC campaigns. With fewer competitors and often lower cost per clicks, your investment could stretch further, giving you more visibility and a lower cost per acquisition.

And here's a bonus: our PPC experts know the ins and outs of Microsoft Ads, including unique targeting features based on specific industries, companies or job titles using options available in LinkedIn. We make sure your ads reach the people who matter most.

While many people see Google and Microsoft as rivals in the PPC world, we firmly believe they can be most effective when used together. While Google holds a larger share of the search market, it's a mistake to overlook the value of advertising on Microsoft Bing. Every day, this search engine attracts millions of people that Google doesn’t, often from an older demographic with higher incomes.

Book a Microsoft Ads discovery call

CREATIVE ADS THAT RESONATE

YouTube Ads

While many digital marketers often prioritise platforms like Google and Facebook for their PPC campaigns, overlooking YouTube Ads might be a missed opportunity. YouTube, as the world's second-largest search engine, offers a unique blend of search intent and visual engagement.

Its vast audience, combined with detailed targeting options, makes it a potent platform for advertisers. Not only can you reach viewers based on their search habits, but you can also engage them with compelling video content that tells a richer story than static ads. When integrated into a broader digital strategy, YouTube Ads can complement other PPC efforts, filling gaps and reaching audiences in a more immersive way.

YouTube boasts a staggering 2 billion monthly active users, with daily video views exceeding a billion hours. Notably, YouTube's paid advertisements hold a significant edge, capturing 84% more attention from viewers compared to traditional TV adverts. Getting your ads in front of more people will lead to more ad clicks, online traffic, and sales over time.

Book a youtube ads discovery call

A SECOND BITE OF THE CHERRY

Retargeting

When it comes to digital advertising, initial engagements are pivotal, but re-engaging potential customers and securing those vital sales can make all the difference. Our retargeting agency services - covering Google Ads, Microsoft Ads and YouTube – are designed to increase customer acquisition, e-commerce revenue and new business sales enquiries.

Retargeting campaigns help jog the memory of visitors who've browsed your website but left without making a purchase or enquiry. By tracking which pages they've visited, we can display relevant visual or text ads to these visitors when they’re browsing other sites.

And these tactics work! AdRoll research says the click-through-rate (CTR) of a retargeted ad is 10x higher than the CTR of a typical display ad. Meanwhile, a SharpSpring study found that retargeted users are 70% more likely to convert.

Our job is to ensure that every retargeted ad is not only relevant but also strategically timed to maximise its impact. By seamlessly blending informative and persuasive elements, we can drive re-engagement and conversions.

Book a retargeting discovery call

PPC health check?

If you have read this far, there's a good chance you're not completely new to PPC. Our audit will provide you with full visibility of your current account health and any critical issues impacting performance. We review and make recommendations regarding budget optimisation, campaign structure and creatives, as well as sharing best practice and some quick wins you may have missed.

BOOK A PPC AUDIT

THE BIG QUESTIONS

FAQs on PPC

How does PPC advertising work?

PPC, or pay-per-click, is a digital advertising model in which advertisers are charged a fee whenever a user clicks on one of their ads on the Google Ads, Microsoft Ads or YouTube platforms. In essence, this payment structure means you are investing in targeted visits to your website, landing page, or app.

When set-up and managed correctly, PPC is cost-effective – you only pay when a user reaches your website – it can provide businesses with a quick entry to market and can complement your SEO efforts.

If you aren’t investing in PPC, you’re likely losing out on valuable traffic and revenue.

What sort of costs can we expect, and how are these charged?

At Prolific 10, we believe in transparency and flexibility when it comes to pricing. We operate on a straightforward and budget-friendly model, charging a flat fixed fee for all our services - there are no hidden costs or surprises.

We understand that businesses may have varying needs and preferences, which is why we don't tie our clients into long-term contracts, giving you the freedom to adjust our services based on your evolving requirements.

How quickly can we expect to see results from PPC?

To get the best results, a PPC campaign does need to be carefully managed over several months for its full potential to be realised, however, most of our customers see some results almost immediately from PPC, with optimal results being achieved within 3 to 9 months.

What level of communication and reporting can we expect?

At Prolific 10, we prioritise open and clear lines of communication with our clients. We understand that regular updates are crucial for your peace of mind and the success of your campaigns. That's why we pride ourselves on being highly responsive, ensuring that you can reach us whenever needed.

Expect weekly updates to keep you in the loop on the ongoing progress of your PPC initiatives and comprehensive monthly reports, providing you with detailed insights into the performance of your campaigns.

What experience do you have working with businesses similar to ours?

At Prolific 10, we bring a wealth of experience to the table, having successfully partnered with SMEs across a diverse range of sectors in the UK and globally.

We’re well-versed in the unique set of challenges SMEs often face in contrast to their larger counterparts and we’ve honed our expertise in addressing these when we craft and manage your campaigns.

Feel free to explore our case studies or request references to gain deeper insights into how we've helped businesses like yours achieve their digital marketing goals.

PPC campaigns that secure the leads you need to grow